The story of Ebel watches began in 1911 when the husband and wife, Eugene Blum and Alice Levy (whose initials Ebel from his name), both talents in the field led to the birth of the brand Ebel. Their combined talents ensure the initial success for the company. Production standards without compromise, has not only brought the Ebel brand awareness, but also the work of other brands of watches, clocks has completed the purchase for resale with their own name.
In 1929Charles-Eugene Blum, the son of the founder and an expert watchmaker, Ebel Watch Company has entered into Reuche Marcel. Are orders of luxury watch brands such as Vacheron Constantin continue to be offered for movement through the accurate and reliable brand Ebel positioned, and although it was critical to the profitability of the business idea, some might argue that the art of elegant and sophisticated design, has become synonymous with the brand in its early years it was less of a priority and 1960Ebel creative drive had a little 'stale.
Pierre-Alain Blum, son of Eugene Ebel joined the company and although they may be reluctant to take a position in the sector was the inventor of the new brand identity - that of "The Architects of Time". With the release of the Ebel Classic collection with the bracelet "wave", the image is reinforced by sporting associations sponsored golf and tennis, Pierre-Alain brand brought up to date and has won a newyounger, style-conscious. It seemed that with this new charismatic leader, the Ebel watch brand was able to recover the assets as a producer of the acclaimed and affordable watches for men and women with particular attention to design.
The success of the collections such as', Beluga Wave Classic, E-Type and 1911 models are all very desirable to have secured the future of the brand, rather than win the financial department of the company invested heavily in increaseddo not look overvalued on the efforts, causing a burden on the resources that the company had to sell, and was acquired by Investcorp in 1994 and then sold to LVMH in 1999. None of these acquisitions were to turn in favor of the brands of both companies to move if not the spark that was lacking in artistic design department Ebel.
Ebel strong sense of not returning until Efraim Grinberg, Movado and leader of the group took a long time admirer of the brandProperties. He recognized the potential of Ebel and lead to the design team, which has made the brand an exclusive focus in the first place - the classic lines of the sensual and sophisticated collections Lord Ebel Sport Collection for men.
Today, the Ebel brand is still owned by the Movado Group. Success re-work of legendary models of the collection Ebel and the reintroduction of the legendary "Architects of Time" have launched the brand to a new global customer base, newBase as well as giving confidence in the brand to its original fans.
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